A suite of own-able visual elements that make your brand stand out.
Once we have absorbed all the valuable insights from the brand strategy phase, we transition into brand identity design. During identity design, we focus on crafting a distinct visual representation of your brand.
Our process involves in-depth exploration, conceptualization, and refinement to create a cohesive visual identity. We develop your logo, which includes secondary marks, curate your color palette, style your typography, and design supporting visual elements that reinforce your brand personality and add a little bit of *spice*.
Then, to ensure consistency and coherence, we create comprehensive brand guidelines that outline how your brand elements should be used across various platforms and applications. These guidelines serve as a roadmap for maintaining a strong and unified brand presence.