Trivium

About the brand

In 2010, Katie, the mastermind behind Trivium, stepped up to the plate and began crafting smart, good-to-go trivia games that have attracted customers, boosted sales, and strengthened social bonds in bars and breweries across America.

Before rebranding to Trivium, Katie struggled with her brands visual identity.

She was shufflin' through business names and logos like a deck of cards - "All Things Trivia", "Trivial Beersuit", "Trivial Minds", imagery of beer glasses overflowin' and gears spinnin'. But, none of these efforts really hit the mark in representing her mission, vision, and values.

With Trivium freshly coined as her new business name, our objectives were crystal clear:

  • Give Trivium a visual identity that's recognizable and consistent across the board.
  • Design a logo that truly captures the heart of Trivium's brand and mission. It needed to be a strong visual representation that would leave a lasting impression.
  • Develop a brand strategy that shines a spotlight on Trivium's unique value proposition and sets them apart from all the other trivia providers out there.

Our ultimate goal was to help Trivium make a splash in the trivia world with a brand presence that would captivate and motivate customers. We wanted to give Trivium an edge over the competition.

Project credits
  • Creative direction,
    identity design and photography by Marley Elise.

The foundation

No-nonsense, Cultured & Dynamic

Our goal was to give Trivium a visual presence that's cohesive, recognizable, and truly represents their personable, no-nonsense personality. We wanted to set them apart from other trivia providers by highlighting their dedication to top-notch games and their relaxed, do-it-your-way philosophy.

The outcome

The Trivium logo is at the center of it all - it's got a sun and compass mashup, with three arms symbolizing the three crucial elements of a killer trivia night: host, venue, and content. The sun represents energy, life, clarity, and confidence, while the compass shape symbolizes togetherness and the journey. We picked a burnt rose (or reddish-orange), teal blue, cream, and black for the color scheme. The burnt rose shows Trivium's passion and love for trivia, and the teal blue represents their smarts and eye for detail. The cream brings warmth and class, and the black adds sophistication and stability. The Trivium website is the mirror image of the brand - it's simple to navigate with clear call-to-actions directing visitors to subscribe. Members can effortlessly access their latest trivia games via a user-friendly members area.

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"I can't imagine having a better experience or better results with any other designer."

Katie M.

I hired Marley to create a new logo and build a new website for my existing business, and she *exceeded* my expectations throughout the process. Marley is a great listener and she really understood the look and the feel I was going for-- she totally "got it." The different software programs she used during the process were super effective, efficient, and really made it fun. Marley is professional, responsive, and an excellent communicator. She was either right on time or early for all of our deadlines. I'm thrilled with the way everything turned out and feeling more hopeful than I have in years that my business will finally be able to reach its full potential now that the visual appeal is on point-- I've gotten so many compliments already. I can't imagine having a better experience or better results with any other designer, and will be wholeheartedly recommending Marley and Siren Creative to anyone and everyone. She's so talented, has great style, and I feel like I got so much value in her services. Thank you so much Marley!

About The Brand

  • In 2010, Katie, the mastermind behind Trivium, stepped up to the plate and began crafting smart, good-to-go trivia games that have attracted customers, boosted sales, and strengthened social bonds in bars and breweries across America.