Sublime Freediving

About the brand

Sublime Freediving is a freediving tour company based on the Garden Isle. Founded by competitive freediver, Elijah Aasand, Sublime offers freediving adventure tours and certifcation classes.

Elijah Aasand, an accomplished freediver and underwater photography enthusiast, was eager to start up his new endeavour guiding underwater tours on Kauai. With an aim to attract adventurers and amateurs alike, our objectives were to:

  • Create a visual identity that accurately represented his brand and philosophy of exploration.
  • Design a logo that embodied his passion for adventure.
Project credits
  • Creative direction and design by Marley Elise.

The foundation

Capturing the Spirit of Adventure

Our goal for Sublime was to create a logo symbolic of adventure and movement. Drawing inspiration from the vibrant surf and sport industries, we shot for an aesthetic that's classic, visually interesting, and would resonate with adventurous spirits.

The outcome

The logo features an energetic eel, skillfully slithering in the shape of an 'S'. With its mouth wide open, showcasing its curious and confident nature, the eel conveys a sense of excitement and exploration.

The chosen color palette plays a vital role in defining the brand's identity. The vibrant maroon red, carefully selected for its boldness and intensity, grabs attention and evokes a sense of passion and vitality. This striking color choice is balanced by a soft beige, which adds a subtle touch of elegance and complements the overall design. The combination of these colors creates a unique blend of retro charm and contemporary appeal, reflecting Sublime Freediving's modern and adventurous approach.

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"I'm super happy with how the branding and website turned out."

Elijah Aasand

I really didn't know what I even wanted and Marley helped me narrow it down. I'm super happy with how the branding and website turned out.

About The Brand

  • Sublime Freediving is a freediving tour company based on the Garden Isle. Founded by competitive freediver, Elijah Aasand, Sublime offers freediving adventure tours and certifcation classes.