Studio Aki

About the brand

Studio Aki is a woman owned jewelry brand founded by Leslie Aki. She creates unique pieces that complement a free-spirited lifestyle, and are all handmade with eco-friendly materials like recycled metals and ethically sourced gemstones.

When we were approached by Leslie, her brand lacked a clear visual identity and a cohesive brand message, and her Shopify website had been put on the backburner.

Our objectives were to:

  • Create a cohesive visual identity that reflects the brand's core values of self expression, connection to nature, playfulness, and authenticity.
  • Develop a custom typeface and logo mark that communicates strength and sturdiness, while also evoking feelings of flow and playfulness.
  • Emphasize the uniqueness and quality of Studio Aki's handcrafted and custom jewelry through the brand's visual elements and messaging.
  • Design a Shopify website that extends her brand experience, all the way through checkout.
Project credits
  • Creative Direction
    and Design by Marley Elise.
  • Brand Photography by Chelsea of keaocreative.com.

The foundation

Artisanal Excellence

The overall aesthetic is timeless and elegant, with a focus on quality craftsmanship and attention to detail. The brand's messaging emphasizes the uniqueness of each piece, highlighting the personal connection between the wearer and the jewelry. This approach creates a sense of exclusivity, making customers feel as though they are investing in a one-of-a-kind piece that reflects their own individual style.

The outcome

Celebrating Nature and Luxury

For Studio Aki's logo we crafted a unique all-caps typography with a slightly elongated shape to create a sense of stability and timelessness. The typography is accompanied by an abstract, woven orchid emblem, symbolic of the brand's bond with nature and playful character. The logo is designed in gold to convey a sense of luxury and sophistication while also complementing the earthy and natural color palette of the brand.

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"I loved the walk throughs for each step and felt well guided and cared for."

Leslie Aki

I loved working with Marley. She made the process easy and fun. I loved the walk throughs for each step and felt well guided and cared for. I can tell she really loves designing and was so supportive along the way. She ensured I had input in the designs throughout the process and guided me to create a cohesive design based on my company values and aesthetic. She kindly kept me on track so I could have my designs created in a timely way. I have the tendency to lose track of time, so this was helpful! I am excited to use the new designs in my packaging and on the website!

About The Brand

  • Studio Aki is a woman owned jewelry brand founded by Leslie Aki. She creates unique pieces that complement a free-spirited lifestyle, and are all handmade with eco-friendly materials like recycled metals and ethically sourced gemstones.