We designed a logo suite for Poipu Offshore Adventures with a sleek sans-serif typeface and an Ulua icon for the primary logo, as well as a bold script wordmark for more relaxed applications.
The Ulua fish holds cultural significance in Hawaii for its strength, determination, and popularity as a game fish. We used the Ulua image to convey their commitment to excellence, adventure, and deep respect for the ocean and its inhabitants.
The website design prioritizes sleek minimalism and easy navigation, with clear call-to-actions that make it simple for users to book their adventure. We incorporated the color palette and stunning imagery of Kauai's ocean and wildlife to maintain a consistent brand presence. The website features Fareharbor booking integration to streamline the booking process for guests.