Poipu Offshore Adventures

About the brand

Poipu Offshore Adventures is a locally owned and operated company, founded by Adam King - a seasoned captain and ocean veteran. They offer sustainable and unforgettable Hawaiian ocean experiences, highlighting Kauai's unique ecosystems and cultural history.

Crafting a Unique Brand and Seamless Web Experience for Poipu Offshore Adventures

Adam approached us with a bold vision for his new venture. He had the expertise, the boat, and a lifetime of experience guiding tours, but needed a complete brand and web design to bring his vision to life.

Our goals were clear: create a visual identity that accurately represented Poipu Offshore Adventures' brand and mission, design a logo that embodied their passion for ocean exploration and sustainability, and build a website with easy booking integration for a hassle-free customer experience.

Project credits
  • Creative direction, design and web development by Marley Elise
  • Brand photography by Marley Elise and Elijah Aasand

The foundation

The brand direction for Poipu Offshore Adventures; polished and professional, yet relaxed.

For Poipu Offshore Adventures, we aimed for a visual direction that was upscale and luxurious, yet approachable and relaxed, perfectly reflecting the custom and tailored nature of their tours. The brand needed to feel polished and professional, but not too stuffy or formal, conveying a sense of adventure, exploration, and a deep love for the ocean.

The outcome

We designed a logo suite for Poipu Offshore Adventures with a sleek sans-serif typeface and an Ulua icon for the primary logo, as well as a bold script wordmark for more relaxed applications.

The Ulua fish holds cultural significance in Hawaii for its strength, determination, and popularity as a game fish. We used the Ulua image to convey their commitment to excellence, adventure, and deep respect for the ocean and its inhabitants.

The website design prioritizes sleek minimalism and easy navigation, with clear call-to-actions that make it simple for users to book their adventure. We incorporated the color palette and stunning imagery of Kauai's ocean and wildlife to maintain a consistent brand presence. The website features Fareharbor booking integration to streamline the booking process for guests.

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"They listened to my vision and delivered the product I dreamed of."

Adam King

Siren Creative was great! They were super on it and got the content to me quickly and professionally. They listened to my vision and delivered the product I dreamed of. From the branding, logos, website, communication and technical support, everything was top notch. I look forward to building my professional relationship with Siren Creative as my business grows. Mahalo Nui Loa!

About The Brand

  • Poipu Offshore Adventures is a locally owned and operated company, founded by Adam King - a seasoned captain and ocean veteran. They offer sustainable and unforgettable Hawaiian ocean experiences, highlighting Kauai's unique ecosystems and cultural history.