Pacifica Taphouse

About the brand

Pacifica Taphouse is a trendy bar located on the stunning California coast. But it's not just a bar— it's an experience, offering a unique blend of sophistication and laid-back California charm. With its relaxed atmosphere, Pacifica Taphouse has quickly become a favorite destination for locals and visitors alike.

When we were approached by Pacifica Taphouse, our objectives were to:

  • Create a cohesive brand identity that embodies the coastal location and retro-inspired atmosphere of Pacifica Taphouse.
  • Develop a custom typographic logo that captures the essence of Pacifica Taphouse, evoking feelings of coastal breezes, surf culture, and retro California style, while also being easily recognizable and memorable.
  • Design collateral materials, including menu designs and promotional materials,
  • that reflect the bar's laid-back vibe, while also being easy to read and engaging for customers.

Project credits
  • Creative direction and identity design by Marley Elise.

The foundation

We needed to capture the free-spirited coastal culture of Pacifica Taphouse.

With this in mind, we designed a brand identity that is loose, organic, and full of movement. The design elements flow naturally, creating a relaxed and welcoming visual language.

The outcome

Retro-Inspired Brand Design

Pacifica Taphouse's logo is a custom typographic mark, featuring a script font that is loose and reminiscent of vintage hand-lettering, adding a touch of whimsy and frivolity to the design. The script's flowing lines and casual style evoke feelings of freedom, movement, and a carefree attitude.

As for the color story, we selected a color palette that reflects the retro-inspired coastal atmosphere and laid-back personality of the bar. The warm and earthy amber color evokes feelings of sunshine, beach fires, and good times with friends. The deep and rich midnight blue adds depth and maturity, representative of the ocean at night and the bar's proximity to the coast. The soft and neutral ivory brings warmth and balance, adding a touch of elegance and sophistication to the overall design. These colors come together to create a cohesive and recognizable visual identity that truly captures the essence of Pacifica Taphouse.

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About The Brand

  • Pacifica Taphouse is a trendy bar located on the stunning California coast. But it's not just a bar— it's an experience, offering a unique blend of sophistication and laid-back California charm. With its relaxed atmosphere, Pacifica Taphouse has quickly become a favorite destination for locals and visitors alike.