Retro-Inspired Brand Design
Pacifica Taphouse's logo is a custom typographic mark, featuring a script font that is loose and reminiscent of vintage hand-lettering, adding a touch of whimsy and frivolity to the design. The script's flowing lines and casual style evoke feelings of freedom, movement, and a carefree attitude.
As for the color story, we selected a color palette that reflects the retro-inspired coastal atmosphere and laid-back personality of the bar. The warm and earthy amber color evokes feelings of sunshine, beach fires, and good times with friends. The deep and rich midnight blue adds depth and maturity, representative of the ocean at night and the bar's proximity to the coast. The soft and neutral ivory brings warmth and balance, adding a touch of elegance and sophistication to the overall design. These colors come together to create a cohesive and recognizable visual identity that truly captures the essence of Pacifica Taphouse.