A Refreshed Brand for Wellness and Vitality
The new logo for Northshore Acupuncture is an abstract mark inspired by plant life and the flow of water. Symbolizing growth, renewal, movement, and energy, the logo captures the essence of the brand. Its abstract nature allows for varied interpretations, aligning with the brand's individualized and holistic approach. The unrefined edges evoke a natural and organic feel, showcasing a down-to-earth and approachable image.
A custom typeface was created, striking a balance between structure and flow. The subtle serifs add sophistication, while the boldness and friendliness make it welcoming. Hand-drawn supporting graphics were designed to reinforce the brand's message of vitality. Avoiding any depiction of dis-ease, the graphics showcase colorful and vibrant imagery, reflecting the uplifting experience clients can expect when working with Ashley.