Kauai Ocean Awareness

About the brand

Kauai Ocean Awareness is an ocean environmental non-profit founded by marine biologist and captain, Tara Leota. It's mission is to combine kūpuna wisdom and values with current citizen science.

When founder of Kauai Ocean Awareness, Tara, approached us, she needed a cohesive visual identity and a website capable of being a beacon of a large amount of information for her new environmental non-profit.

Our objectives were to:

  • Design a logo that showcases the interconnectedness of land and sea, and conveys the organization's focus on solutions and action.
  • Create a website that serves as a hub for information, resources, and updates on local initiatives and events.
  • Develop a visual direction that feels modern and relevant, yet timeless and adaptable as the organization grows and evolves.
Project credits
  • Creative Direction
    and Design:
    Marley Elise

The foundation

Rooted in Culture and Science

In designing the visual identity for Kauai Ocean Awareness, we aimed to reflect the organization's deep-rooted connection to Hawaii's culture and its focus on practical, science-based solutions. The result is a modern, artistic aesthetic that incorporates elements of Hawaii's natural beauty and cultural heritage.

The outcome

Connecting Land and Sea

The main objective of the Kauai Ocean Awareness logo was to illustrate the connection between land and sea and emphasize that ocean conservation starts at home. The modern and versatile design features an elevated island-style wordmark and a badge logo inspired by the beautiful Napali Coastline. The color palette is inspired by the ocean and the natural environment of Kauai, with blue and green tones representing the water and nature.

The Kauai Ocean Awareness website was built to serve as a comprehensive source of information on Kauai-specific ocean conservation. The website is designed to be intuitive and easy to navigate, allowing visitors to easily access a wealth of information on the organization's efforts and activities, as well as the latest research and developments in the field. The website also includes a donation page and information on donation-based charters, allowing supporters to get directly involved in the organization's work.

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"With very little tweaking, the vision was there, ready to go!"

Tara Leota

Marley has been instrumental in launching our non-profit. From the logo, graphics, the website, she always delivers quality results. I just had to explain what I wanted for our logo & graphics & it was done. With very little tweaking, the vision was there, ready to go! I am grateful to have her as part of the team, making a difference in our community.

About The Brand

  • Kauai Ocean Awareness is an ocean environmental non-profit founded by marine biologist and captain, Tara Leota. It's mission is to combine kūpuna wisdom and values with current citizen science.