Bella Dia

About the brand

Bella Dia is a full service spa and yoga studio based in Kauai. They offer a wide selection of rejuvenating treatments and services, invigorating classes, and products designed to help you feel vitalized and refreshed.

A few months into opening her studio and spa, Dia still didn't have a functioning website or cohesive visual identity across platforms for Bella Dia.

Though she had a beautiful logo, there were missing pieces in her brand guidelines that made her brand presence feel scattered. With this, our objectives were to:

  • Create a cohesive visual identity so that the website, social media and studio/spa itself all feel like the same place. This included curating a custom color palette and carefully refining a font system.
  • Design a website to house all of Bella Dia's services, as well as allowing customers to seamlessly book online. For this goal, we decided to work with Squarespace as our design platform. Utilizing custom code, we were able to craft a truly bespoke website.
Project credits
  • Creative direction
    and design by Marley Elise.
  • Photography by Gigi Torregano.

The foundation

For the color palette we chose an off-black charcoal, a sage green, and a smokey white. Sage is representative of relaxation and tranquility, while Charcoal feels more grounded and androgynous. Smoke adds a grayish-white flavor that is modest and soothing. Together, these colors represent key aspects of Bella Dia as a space that is welcome for all to come unwind and root down.

For a heading font we chose Minerva Modern by T26. A sleek and elegant sans serif, this font perfectly compliments the luxurious nature of Bella Dia. As for a body font, we went for a unassuming sans serif, Europa by Fabian Leuenberger of EuropaType.

The outcome

Luxe and Minimal Web Design

Our goal for Bella Dia was to create a website that is both luxe and relaxing, without leaning too feminine so that it feels welcoming for all genders. It was also important for the website to be intuitive and easy to navigate, with equal emphasis on both the spa services and studio classes.

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"Working with Marley has been such a pleasure!"

Dia Batilla

Working with Marley has been such a pleasure! Her innovative design skills and creativity are so appreciated! I truly value her attention to detail, clearly understanding my vision for Bella Dia and embracing this challenge. Thank you for creating such a brilliant website, I will definitely be recommending Siren Creative to all of my friends needing website creation!

About The Brand

  • Bella Dia is a full service spa and yoga studio based in Kauai. They offer a wide selection of rejuvenating treatments and services, invigorating classes, and products designed to help you feel vitalized and refreshed.