Mediocre to Memorable: The Value of Professional Branding

Marley Elise
Feb 2, 2023

The truth is, most business owners would design their own brand identity if they had the right tools and skill set. In fact, most of my clients have tried to DIY their brand at one point or another. With resources like Canva and online logo makers, it's easier than ever to create logos with little effort and investment. But if it sounds too good to be true, it probably is.

By utilizing these template-based design platforms, you lose your creative ability, branding ownership and rights (yes, these logos can't be trademarked), and your "onlyness" factor - you know, that thing that makes you stand out from the noise. The DIY route almost always stifles your imagination, and the result is a logo that's tolerable, but hardly memorable.

There can be so much unknown when it comes to hiring a designer to design your branding. 

I understand, your business is your baby, and you know it better than anyone else in the world. But communicating, translating, and demonstrating that immense passion with clarity and cohesion isn't always as straightforward as it may feel on the inside. It's like trying to explain a dream you had last night, it makes perfect sense in your head but as soon as you open your mouth it all falls apart.

This is the invaluable expertise that a professional designer brings to the table. We deconstruct those scattered thoughts, ideas, and bits of inspiration, and help our clients refine it all into one united, stylized, and intentional brand identity. 

It's so important to me that my clients feel seen, heard, and understood at every step of the process. That is why we have the strategy phase separate from the moodboarding phase, separate from the design phase. These incremental stages allow my clients and I to get crystal clear on their emotional brand before diving into their visual brand.

To sum up, creating a strong brand identity is crucial for any business. While it may be tempting to take the DIY route using online tools, it is important to consider the drawbacks of using template-based design platforms. 

Don't settle for a mediocre logo, let's create something that will make people do a double-take.