Ashley reached out to us in need of a rebrand for her Chinese medicine practice. Her old branding was spot-on for her former locations in California and South Korea, but now that she's all settled in Kauai, she needed a whole new vibe that connects with the Kauai community.

Our objectives were to:

• Design the visual identity with longevity in mind.
• Design a logo and visual elements that are easily recognizable and
  memorable.
• Focus on creating a consistent visual style that reflects her brand's
  personality, values, and competitive edge, such as the blend of traditional
  and modern techniques, in order to communicate to the right people and
  establish credibility.
• Develop a set of brand guidelines that outline the brand's visual identity to
  ensure consistency across all materials.